College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2025
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
As matcha continues to rise in popularity across the United States, there are significant gaps in consumer awareness regarding its health benefits and cultural significance. Moonlight Matcha, a fictitious brand developed for my senior project, seeks to bridge those gaps by educating consumers about the wellness benefits of matcha while featuring a modern, appealing design that resonates with a broad audience. This project has been especially meaningful because it allowed me to explore the full process of building a brand from the ground up – from brand strategy and storytelling to packaging development and user experience (UX) design. It brings together all of the skills I’ve developed through my Graphic Communication coursework, including marketing, branding, design, and UX. By creating a cohesive brand that informs and engages consumers, I gained deeper insight into what it takes to design a brand that feels authentic and approachable. Additionally, as someone who drinks matcha daily, this project gave me the exciting opportunity to create a brand that reflects both my personal connection to match and my creative vision.
URL: https://digitalcommons.calpoly.edu/grcsp/298
Included in
Graphic Design Commons, Industrial and Product Design Commons, Interdisciplinary Arts and Media Commons