"Releaf By Design: Eco Conscious Cannabis Packaging" by Abigail Jane Fleishman

College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

3-2025

Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

ReLeaf is an innovative project that explores the dynamic intersection of sustainability and functionality in cannabis packaging. This project explores the urgent need for environmentally responsible solutions in an industry often reliant on single-use plastic. This project uses an innovative lens to research current eco-friendly packaging using kraft paperboard tubes, ultraviolet glass jars, and post-consumer recycled (PCR) plastics. This project aims to create a packaging solution that meets industry safety standards while appealing to eco-conscious consumers by prioritizing recyclability, biodegradability, aesthetic design, and compliance with safety regulations. The branding strategy, embodied in the name “ReLeaf,” emphasizes the therapeutic benefits of cannabis while reinforcing a commitment to sustainability and renewal. This project envisions a future where packaging is not just an afterthought but a crucial element in reducing waste, preserving product integrity, and fostering a greener market. Through adaptability and commitment to environmental stewardship, ReLeaf aims to transform cannabis packaging into a model of a circular economy, ultimately benefiting consumers and the planet.

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