College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
College - Author 2
College of Liberal Arts
Date
3-2024
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
Art from Scrap is a creative reuse store that provides low-cost supplies for all kinds of craft-related hobbies (Explore Ecology, 2024). In general, art supply thrift stores help divert thousands of pounds of usable materials from landfills, and makes creative hobbies more accessible in terms of cost (Remainders, 2024). Art from Scrap’s initiative to extend the life cycle of craft supplies helps reduce unnecessary waste, however they currently do not have strong branding, and their limited marketing materials are inconsistent.
URL: https://digitalcommons.calpoly.edu/grcsp/263