College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
When you compare wineries to Kombucha companies, there is a significant opportunity in the market for more Kombucha brands. This project aims to establish comprehensive design guidelines, determine the most environmentally friendly printing method for packaging, create initial packaging concepts that incorporate labeling for those with visual impairments, and create initial packaging concepts, including the completion of the beverage product itself.
The result of this project is to design the brand identity, logo, label, and packaging for a fictional kombucha beverage company.
I would like to take advantage of creating the brand identity: logo, label, and packaging for "BurnsBucha," a Kombucha company my sister and I envision establishing.