College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
12-2023
Primary Advisor
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
PROJECT SCOPE
When you compare wineries to Kombucha companies, there is a significant opportunity in the market for more Kombucha brands. This project aims to establish comprehensive design guidelines, determine the most environmentally friendly printing method for packaging, create initial packaging concepts that incorporate labeling for those with visual impairments, and create initial packaging concepts, including the completion of the beverage product itself.
PROJECT OBJECTIVE
The result of this project is to design the brand identity, logo, label, and packaging for a fictional kombucha beverage company.
OPPORTUNITY STATEMENT
I would like to take advantage of creating the brand identity: logo, label, and packaging for "BurnsBucha," a Kombucha company my sister and I envision establishing.
URL: https://digitalcommons.calpoly.edu/grcsp/258