Rebranding Lauren Hope Photography
College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2023
Primary Advisor
Ken Macro, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.
URL: https://digitalcommons.calpoly.edu/grcsp/247