College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

College - Author 2

College of Liberal Arts

Department - Author 2

Graphic Communication Department

Degree - Author 2

BS in Graphic Communication



Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department


For this project, we plan to redesign the Paso Robles Children's Museum website, utilizing Squarespace. Currently, the website has an outdated look and feel, and the information is somewhat disorganized. Having intuitive navigation is a crucial part of good user experience, as users should not have to dig through the site to find what they are looking for (Hallman, 2022). In our redesign, we plan to regroup related content into sections that mimic websites of other established museums, so the structure is more familiar. The other main issue we want to address is the site’s aesthetic; our goal is to modernize the website while still retaining its core branding. To do this, we will work with the museum director to find the most fitting template for the new site on Squarespace, and then customize it accordingly with a revamped color palette, new photos, and new fonts. Our project aims to improve upon The Paso Robles Children’s Museum’s online presence and recognition in general. Redesigning the website with a focus on functionality and implementing good UI/UX design will help users navigate the site with ease, minimize confusion, and ultimately increase user retention. Our project will align Paso Robles Children’s Museum’s website with the current market standards and trends, while placing the museum’s educational value and community impact at the forefront.