College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Kenneth Macro, College of Liberal Arts, Graphic Communication Department


I developed the cohesive branding, marketing posts, and merchandise for a proposed music festival that features my favorite EDM artists and integrates culture and community values. For this project, I combined personal experience and research to develop the most effective design strategy for a new festival.

The final deliverables include lineup announcement posters, brand guidelines, social media posts, and merchandise mockups. To maximize the festival’s marketing potential, I utilize content marketing and eye-catching social media posts to reach the target audience. The cohesive branding and marketing strategy incorporates consumer buying behavior, color psychology, and current industry trends into strategic and effective content marketing.