College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Hochyeol Yang, College of Liberal Arts, Graphic Communication Department


Websites act as a first impression of a company that users use to judge and form opinions on. Therefore, it is crucial to implement an appealing design with straightforward navigation. However, for small businesses or freelancers, good web design is hard to achieve without a web designer. Small businesses rely heavily on e-commerce and digital advertising but are more likely to lack the resource and knowledge to develop a good website. Cristina Ruales Co is a personal brand belonging to an independent designer who uses her website to market and sell her products and services. The current brand website is confusing, cluttered, and full of outdated information and content. In this project, I will explore how web design can be used to add credibility to a company and redesign the website accordingly. The goal of this project is to improve users’ perception of the brand to attract new customers and increase business.