College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
My goal for this project was to provide engaging branding and collateral for the fictitious Montagna restaurant to increase its consistency and tangibility. I wanted to create a design guideline for all aspects of the Montagna brand to ensure that Montagna’s logo, typefaces, colors, interaction elements, and other stylistic choices are aesthetically pleasing and match the brand’s identity. Next, set out to make an accessible, interactive, and exciting website for the restaurant and a cohesive menu aligning with the design specifications. Although the brand is fictitious, I wanted to design it with actual needs in mind so that somebody could theoretically turn it into something real later.