Artisan Tea Project Re-brand

Author(s) Information

Alyssa J. Tong, California Polytechnic State University, San Luis ObispoFollow

College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

12-2021

Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

URL: https://digitalcommons.calpoly.edu/grcsp/166