College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
12-2021
Primary Advisor
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
My senior project is a packaging rebrand for Cal Poly Creamery. The project consists of redesigning the ice cream packaging and logo, and creating marketing collateral, such as stickers and posters, to increase brand awareness.
This project was a lot of fun because I got to apply all of my GrC skills into this project. In addition, this is the first time I’ve created, planned, and executed a project from start to finish. Throughout the quarter, I tracked my progress and made the appropriate changes to ensure that I complete the project within the 10-week deadline.
URL: https://digitalcommons.calpoly.edu/grcsp/155