Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2015
Primary Advisor
Penny Bennett
Abstract/Summary
The purpose of this study was to evaluate social media marketing and its impact on the relationship between the users (audience) and movie profiles (production studios). The research from this study was to help understand if social media would help promote movies. A survey was conducted to determine what social media people were invested in, how they learned about movies, and if a movie’s social media profile had any impact on people. The results of this study can be used to develop a production studio’s marketing plan with the usage of social media.
URL: https://digitalcommons.calpoly.edu/grcsp/142