College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2015
Primary Advisor
Malcolm Keif
Abstract/Summary
The purpose of this study was to determine whether college aged students prefer to read from printed books or e-books when reading for pleasure and for school. Many factors go into the decision of which platform readers choose to read from such as cost, portability, durability, reading conditions, and lifetime. It is valuable to determine what drives consumers to be making these choices.
URL: https://digitalcommons.calpoly.edu/grcsp/141