Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
12-2014
Primary Advisor
Brian Lawler
Abstract/Summary
The purpose of this study was to identify the strengths and weaknesses of using direct mail and electronic media in the fundraising techniques of local San Luis Obispo nonprofit organizations. The intended audience includes the nonprofits interviewed in each case study as well as the other organizations that fundraise within the San Luis Obispo area. Three case studies of nonprofit organizations within the area were conducted in conjunction with research on various types of funding. Results of this study are intended to benefit the nonprofits by providing more information on successful fundraising habits.
URL: https://digitalcommons.calpoly.edu/grcsp/133
Included in
Graphic Communications Commons, Marketing Commons, Nonprofit Administration and Management Commons, Social Media Commons