Flexible Branding: an explorative case study on the effectiveness of an adaptable visual identity

Author(s) Information

Adam Scott Houghton, California Polytechnic State University - San Luis ObispoFollow

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

2014

Primary Advisor

Gordon Rivera

URL: https://digitalcommons.calpoly.edu/grcsp/121