College - Author 1

College of Architecture and Environmental Design

Department - Author 1

City and Regional Planning Department

Degree Name - Author 1

BS in City and Regional Planning

College - Author 2

College of Architecture and Environmental Design

Department - Author 2

City and Regional Planning Department

Degree - Author 2

BS in City and Regional Planning

Date

6-2022

Primary Advisor

Keith John Woodcock, College of Architecture and Environmental Design, City and Regional Planning Department

Additional Advisors

Vicente del Rio, College of Architecture and Environmental Design, City and Regional Planning Department

Abstract/Summary

The purpose of this document is to hypothesize a successful and innovative plan for the redevelopment of the Santa Rosa Plaza Mall (Downtown Mall) in Santa Rosa, California. This project proposal seeks to address the Plaza Mall’s challenges and provide an alternative solution to develop a unique character that promotes a sense of place, foster vibrant civic spaces, and meets the City’s housing and job needs.

Shopping malls in the United States are dying and are becoming less popular among the new generation, which means malls must adapt to fulfill the role of “third place” that many people need. This issue needs to be dealt with firstly by revising the existing land use policies and zoning regulations, adapting them to allow a mix of complementary uses such as residential, offices, civic spaces, entertainment, and amenities that offer residents, employees, and visitors, a wider range of opportunities that will enhance the quality of life in the area.

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