Department - Author 1

Communication Studies Department

Degree Name - Author 1

BA in Communication Studies



Primary Advisor

Michael Fahs


Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.