Degree Name - Author 1
BA in Communication Studies
Date
6-2015
Primary Advisor
John Patrick
Abstract/Summary
This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."
URL: https://digitalcommons.calpoly.edu/comssp/186
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