Department - Author 1
Communication Studies Department
Degree Name - Author 1
BA in Communication Studies
Date
12-2014
Primary Advisor
Jnan Blau
Abstract/Summary
This project was created to help the Orange County Bar Foundation, a non-profit organization, enhance its communication with its stakeholders. Task messages in a handbook give instructions stipulating how the Foundation staff could be more persuasive at the Foundation's annual golf tournament, and get more golfers to enter their sweepstake. The handbook is informed by persuasion theories such as the door-in-the-face theory, reciprocity theory, and supply and demand theory.
URL: https://digitalcommons.calpoly.edu/comssp/176
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