A Study on Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response than Private Messages
Department - Author 1
Communication Studies Department
Degree Name - Author 1
BA in Communication Studies
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
Communication Technology and New Media Commons, Interpersonal and Small Group Communication Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons