Department - Author 1
Communication Studies Department
Degree Name - Author 1
BA in Communication Studies
Date
6-2012
Primary Advisor
Richard Besel
Abstract/Summary
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
URL: https://digitalcommons.calpoly.edu/comssp/113
Included in
Communication Technology and New Media Commons, Interpersonal and Small Group Communication Commons, Mass Communication Commons, Other Communication Commons, Public Relations and Advertising Commons