College - Author 1
College of Architecture and Environmental Design
Department - Author 1
Construction Management Department
Degree Name - Author 1
BS in Construction Management
Date
6-2023
Primary Advisor/Subject Matter Expert (SME)
Stacy Kolegraff, College of Architecture and Environmental Design, Construction Management Department
Abstract/Summary
The construction industry has long overlooked the unique needs of women in terms of personal protective equipment (PPE), leading to discomfort and safety risks. This paper presents the "Safety First Means Safety Fits" social media awareness campaign, which aims to increase awareness about the importance of size-inclusive PPE for women and the progress being made in the industry. The campaign utilized social media, specifically Instagram, as a platform for dialogue and information distribution. The campaign involved the creation of an Instagram account (@safetyfits_CP) and the development of six posts addressing various aspects of women's PPE. The posts were promoted through other social media platforms, attracting followers, and generating interactions. Analytics data from Instagram's business account platform were analyzed to evaluate the campaign's effectiveness. Findings showed that the initial post, which introduced the campaign and its goals, received the most interaction, reaching a wide audience and attracting new followers. The post that advertised the second annual VEST Hackathon received the least interaction, possibly due to the use of less targeted hashtags. Overall, the campaign successfully increased awareness among 86 followers and received impressions from 280 accounts, fostering discussion and informing women about existing solutions and potential solutions. This paper highlights the importance of addressing gender disparities in PPE and demonstrates the potential of social media as a powerful tool for creating awareness and promoting change within the construction industry.
URL: https://digitalcommons.calpoly.edu/cmsp/709
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