College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
BioResource and Agricultural Engineering Department
Degree Name - Author 1
BS in Agricultural Systems Management
Date
6-2010
Primary Advisor
Richard Cavaletto
Abstract/Summary
The main objective for this project was to design a business plan that can meet the consumer’s needs and those of the evolving produce market. Creating a business that offers a variety of produce to the consumer following the roles of a CSA while offering more choices with orders for the customer. By offering the consumer the control of their own purchases, allowing them to customize their own packages. By offering such an incentive the company hopes to gain the confidence of the customer and ease them to feel as comfortable as possible.
URL: https://digitalcommons.calpoly.edu/braesp/19