Title

Approach at Marketing

Author(s) Information

Douglas Meyer, California Polytechnic State University - San Luis ObispoFollow

Department - Author 1

Art and Design Department

Degree Name - Author 1

BFA in Art and Design

Date

11-2009

Primary Advisor

Kathryn McCormick

Abstract/Summary

In this senior paper I wanted to work on marketing a chair through different angles of design. These angles include logo design, photography, packaging design and a few advertising works to go along. I felt that the broad parts of this project would help in creating a portfolio piece that I have designed from the ground up. In reading my paper you will see the different approaches that were made and what ones worked. In all the pieces I am going to have to research to find the best way to approach these made up problems.

URL: https://digitalcommons.calpoly.edu/artsp/21