Title
College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Agricultural Education and Communication Department
Degree Name - Author 1
BS in Agricultural Science
Date
6-2019
Primary Advisor
Megan Silcott, College of Agriculture, Food, and Environmental Sciences, Agricultural Education and Communication Department
Abstract/Summary
The Wine Stone Inn is a new 12-room boutique hotel currently being built in Old Town Orcutt, California. The hotel is seeking a grand opening that will attract vintner business, agribusiness, and agricultural vendors for the hotel, and help promote local wineries and breweries in the Santa Maria Valley. Orcutt is a growing township, which is becoming very attractive to visitors because of the walking distance to restaurants, local pubs, wine venues, and other businesses that project growth in the future. Agribusiness makes up a small percentage of the corporate market and agritourism is a growing segment in this area. The author comes from an agricultural family. The author’s family identified a small piece of their property in the Old Town of Orcutt, they saw the need for a small hotel and decided to invest in the business. This project will plan the hotel’s opening day with a focus on the local agritourism amenities.
URL: https://digitalcommons.calpoly.edu/agedsp/155
Poster
Included in
Advertising and Promotion Management Commons, Agribusiness Commons, Agricultural Education Commons, Food and Beverage Management Commons, Tourism and Travel Commons, Viticulture and Oenology Commons