College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Agribusiness Department
Degree Name - Author 1
BS in Agricultural Business
Date
3-2011
Primary Advisor
Marianne Wolf, College of Agricultural, Food, and Environmental Sciences, Agribusiness Department
Abstract/Summary
Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.
URL: https://digitalcommons.calpoly.edu/agbsp/66