Title
A Case Study Comparing the Price of Fresh Produce Sold at Farmers’ Markets and Chain Supermarkets
Recommended Citation
Preprint version. Published in Integrated View of Fruit & Vegetable Quality, January 1, 2000, pages 315-324.
The definitive version is available at https://doi.org/https://doi.org/10.1201/9781351073769.
Abstract
This exploratory research found that produce purchased at San Luis Obispo County, California farmers’ markets to be an apparent better value than supermarket produce. Prices for most commodities were either the same or lower and the product quality was better at times than the same product offered at the paired supermarket. Fourteen commodities were examined at six farmers’ markets locations, over half of those in the county, conducted across all four seasons in 1999.
Disciplines
Agribusiness
Copyright
© 2000 Taylor & Francis.
Number of Pages
11
Publisher statement
This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Integrated View of Fruit & Vegetable Quality on January 18, 2018, available online at: http://www.routledge.com/9781351073769.
URL: https://digitalcommons.calpoly.edu/agb_fac/158