"Does Family on a Label Increase Purchase Interest for a Wine, or Just " by Marianne McGarry Wolf, Lindsey Higgins et al.

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Does Family on a Label Increase Purchase Interest for a Wine, or Just Cause a Halo Effect?

Marianne McGarry Wolf, California Polytechnic State University, San Luis ObispoFollow
Lindsey Higgins, California Polytechnic State University, San Luis ObispoFollow
Mary Rice, California Polytechnic State University - San Luis Obispo

Recommended Citation

Presented at 6th Annual American Association of Wine Economists: Princeton, NJ, June 7, 2012, pages 1-4.

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Agribusiness

Copyright

2012 Marianne McGarry Wolf, Lindsey Higgins, and Mary Rice

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Agribusiness Commons

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URL: https://digitalcommons.calpoly.edu/agb_fac/133