Department
Agribusiness Department
Degree Name
BS in Agricultural Business
Date
3-2016
Advisor
Wayne Howard
Abstract
Beach Hut Deli Case Study describes the origin, development and growth of a quick service restaurant in Granite Bay, CA, which has now expanded to 35 locations in California, Reno, and Las Vegas with plans to expand into the Pacific Northwest. The case discusses in-house and external marketing, menu development and franchising options and issues.
URL: https://digitalcommons.calpoly.edu/agb_cs/9