Title

Just Desserts

Author

Daniel Dentoni, Agribusiness, Cal Poly
Eric Griffen, Agribusiness, Cal Poly
Jimmy Pallios, Agribusiness, Cal Poly
Zane Westmoreland, Agribusiness, Cal Poly

Department

Agribusiness Department

Degree Name

BS in Agricultural Business

Date

3-2016

Advisor

Wayne Howard

Abstract

Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.

URL: https://digitalcommons.calpoly.edu/agb_cs/13