Department
Agribusiness Department
Degree Name
BS in Agricultural Business
Date
12-2013
Advisor
Dr. Wayne H. Howard
Abstract
Future Fruits, an agribusiness that leases fruits such as Lemora, Red Star Navel, Red Nules and the Mandared, is outlined, along with the career of Peter Alvitre, a serial entrepreneur. A key issue is how to promote and license the Mandared; in particular, how to control the supply of Mandared in order to maximize returns.
URL: https://digitalcommons.calpoly.edu/agb_cs/10