College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2015
Primary Advisor
Kevin Cooper
Abstract/Summary
The purpose of this study was to analyze social media techniques utilized by some of the dominant clothing companies in the industry. This will provide a base of information to strategize a social media approach to increase followers for the Birds Apparel clothing company across multiple social media platforms.
This study investigated the impact social media marketing techniques had on consumer response, and their effectiveness in translating this into a paying customer. Collaborations with photographers, a revamped website, and giveaways were all used as methods to draw new followers. Results from data collected from surveys and on the Birds Apparel social media accounts and website indicated that social media platforms are essential in the success and growth of a clothing business. Along with approaches taken to directly increase followers via social media, word of mouth was paramount in the spread of this clothing company.
URL: https://digitalcommons.calpoly.edu/grcsp/139