Date

3-2014

Degree Name

BS in Graphic Communication

Department

Graphic Communication Department

Advisor(s)

Doug Speer

Abstract

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, in order to further define the organization as the premier athletic event provider in Northern California. This research is important in discovering how artistic and strategic decisions should be made in today’s nonprofit sector.

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