Published in 2007 Forecast: Technology, Trends, Tactics, Volume 19, Issue 1, January 1, 2007, pages 21-22. Copyright © 2007 Printing Industry of America.
Change does not come easily for the print industry. Actually, strike that. Change does not come easily for most industries. There are a wide variety of reasons why people, companies, and industries do not embrace change. Without a willingness to change, companies get stuck in patterns that prevent them from not only progressing operationally, but also culturally.