Date of Award

3-2016

Degree Name

BS in Agricultural Business

Department

Agribusiness Department

Advisor

Wayne Howard

Abstract

Beach Hut Deli Case Study describes the origin, development and growth of a quick service restaurant in Granite Bay, CA, which has now expanded to 35 locations in California, Reno, and Las Vegas with plans to expand into the Pacific Northwest. The case discusses in-house and external marketing, menu development and franchising options and issues.

Included in

Agribusiness Commons

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