Date of Award

12-2013

Degree Name

BS in Agricultural Business

Department

Agribusiness Department

Advisor

Dr. Wayne H. Howard

Abstract

Future Fruits, an agribusiness that leases fruits such as Lemora, Red Star Navel, Red Nules and the Mandared, is outlined, along with the career of Peter Alvitre, a serial entrepreneur. A key issue is how to promote and license the Mandared; in particular, how to control the supply of Mandared in order to maximize returns.

Included in

Agribusiness Commons

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