sprinkle: an undergraduate journal of feminist and queer studies
Article Title
Abstract
Media representations and advertisements serve as visual mediums through which cultural values are projected and reinforced. Western capitalism relies on Eurocentric media representations that exploit perceived differences of non-white and non-western cultures to sell western products. This paper analyzes recent advertisements from Kellogg’s and Suit Supply as examples of media representations that employ Eurocentric perspectives of non-western cultures to uphold white masculinist and colonial power structures. Therefore, I suggest that the non- western cultures in the Kellogg’s and Suit Supply advertisements exist within a western capitalist vacuum. This way of consuming and representing serves to reinforce western ways of knowing as superior and natural.
Recommended Citation
Miller, Gabrielle
(2023)
"Exploiting Non-Western Women in Media Representations,"
sprinkle: an undergraduate journal of feminist and queer studies: Vol. 10, Article 8.
Available at:
https://digitalcommons.calpoly.edu/sprinkle/vol10/iss1/8
Included in
Digital Humanities Commons, Feminist, Gender, and Sexuality Studies Commons, Film and Media Studies Commons, Gender and Sexuality Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Race and Ethnicity Commons, Race, Ethnicity and Post-Colonial Studies Commons, Television Commons