Author(s) Information

Joanne Nicole LodatoFollow

College

College of Agricultural, Food, and Environmental Sciences

Department

Recreation, Parks, and Tourism Administration Department

Degree Name

BS in Recreation, Parks, and Tourism Administration

Date

12-2018

Advisor(s)

Dr. Kevin Lin

Abstract/Summary

Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a barrier, and in general the Latinx population is willing to spend between $20 and $60 on performance tickets. Recommendations were made based on these findings to provide more inclusive Cal Poly Arts performances.

Share

COinS