Recreation, Parks, and Tourism Administration Department
BS in Recreation, Parks, and Tourism Administration
California and its Central Coast is an extremely popular destination for international and non-Californian U.S. travelers. The purpose of this study was to determine the motivations and perceptions of international and non-Californian residents who may travel to the Central Coast of California. Data were collected through an online questionnaire. One hundred and seventeen subjects participated in this study. Non-Californian and international tourists are motivated to travel to the Central Coast to visit friends and family, and to discover and learn about an unknown destination. Perceived destination is a large reason why people choose to travel to California and the Central Coast. The most popular activities and destinations on the Central Coast that respondents were interested in were driving the Pacific Coast Highway, visiting Monterey, Big Sur, and Santa Barbara. The high costs of travel to and within California also deter people from choosing it as their destination.