Published in 2007 North American Society for Sport Management Conference Proceedings: Ft. Lauderdale, FL, June 1, 2007, pages 187-188.
Approximately half (54%) of all American youth between the ages of 6 -17 play in at least one organized sport (SGMA: Sporting Goods Manufacturers Association, 2004). By adulthood; however, only 15.4% of American adults report that they participate in the same organized sport (SGMA, 2004). While this deficit can be explained by an expansion of alternate activities available to adults or a lack of continued opportunities, there is evidence that adult participation in sports and other leisure activities is significantly influenced by the repertoire of activities they participated in as children (Scott & Willits, 1989; 1998). Sport managers wound benefit from a more thorough understanding of the reasons for initial involvement and the intentions to continue participation in guiding future retention efforts.
Recreation, Parks and Tourism Administration