Published in Human Ecology Review, Volume 19, Issue 2, January 1, 2012, pages 136-145.
There are relatively few articles in sociology and psychology on gender; ethnicity, and the environment, yet ethnic and gender neutral approaches to sustainability may be incomplete. We studied gender, ethnicity and environmental concern ·with an internet sample of Asian American women (n=157) and men (n=69), and European American women (n=222) and men (n=99). Participants completed the New Ecological Paradigm measure (NEP; Dunlap et al., 2000), the value bases of environmental concern (Schultz, 2000), and the Multigroup Ethnic Identity Measure-Revised (MEIMR; Phinney & Ong, 2007). A 2 ( ethnicity) x 2 (gender) ANOVA found no gender or ethnic differences on the NEPA 2 ( ethnicity) x 2 (gender) MANOVA with the three value bases as dependent variables found significant effects for ethnicity and gender. Ethnic identification enhanced cultural influences on environmental concern. Findings are discussed in terms of the marketing of environmental sustainability to address climate change and other environmental risks.