The Marketing concentration in the Orfalea College of Business prepares career-ready graduates to lead in an ever-changing marketing environment. The curriculum is a conscious balance among the technical rigors of data analysis, the nuance of creative strategy, and the finesse of brand and customer management. The Marketing Concentration allows students to explore three core competencies; Digital, Data, and Doing. In addition to the core classes, marketing students can choose to further their studies through supplemental minors and programs that each align with digital, data, or doing.

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