Public Relations in Town-Gown Communities: Improving and Creating a Beneficial Relationship Between the College and its' Community
Department - Author 1
Degree Name - Author 1
BS in Journalism
This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, efforts, and future initiatives that can be taken to improve this relationship between Cal Coast College and Central Coast City, and any other town-gown relationship looking to do the same.