Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Doug Swanson


This paper argues that an efficient and successfully built website is crucial to the future success of college sports websites. By focusing on the Cal Poly Women’s Lacrosse team and its website, visual communication research gives insight into what works and what does not. The fundamental and design elements examined include: text elements, site navigation, accessible links, presence of news, communication and graphics (visual design). These are the elements that promote success and efficiency. Compared to other websites built and maintained by teams in the women’s lacrosse league, Cal Poly’s lacks foundational website material. General website research proves this and an interview with Will Oakley, website designer for does as well. Understanding the importance of good web design is the first step in this program’s success online. The conclusion includes massive reconstruction and maintenance of the lacrosse website.