The Use of Experiential Marketing in the Wine Industry of Paso Robles Wine Country to Build Brand and Educate Wine Buyers
Department - Author 1
Degree Name - Author 1
BS in Journalism
The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.
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