Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Doug Swanson


The relationship between the community and the organization is looked at and analyzed through two types of interpersonal relationships. The exchange relationship and the communal relationship help evaluate the relationship or the organization compared to the community by researching the organization and the public. The farmer’s market located in the Madonna shopping center has a certain public attracting clientele based on their needs within the community, and it is the job of a public relations practitioner to help perceive the organization based on these publics. In this case, the main demographic was senior citizens, numerous case studies and research shows how this public uses the Internet and social media. Farmer's markets have shown a steady increase within the community of San Luis Obispo.