Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2013
Primary Advisor
Dan Eller
Abstract/Summary
The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research into Twitter usage be conducted, and that the most effective practices be understood.
URL: https://digitalcommons.calpoly.edu/joursp/56
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Public Relations and Advertising Commons