BS in Journalism
This study explores the history and background of student-run public relations firms on
college campuses and the benefits, if any, that students receive as a result of working
in such a firm. The public relations industry estimated at growing 18 percent between
2006 and 2016 (Todd, 2009). Even with the sudden expansion of the public relations
industry, and subsequently, public relations education, evidence suggests that recent
public relations graduates often times do meet entry-level outcome expectancies of
employers, leaving a need for a change in curriculum (Creedon, Dostal, Gael, Smith &
Walker, 1999). It is becoming increasingly more important to evaluate public relations
education and look for alternative methods of teaching public relations skills that meet
or possible exceed public relations employer’s expectations for entry-level outcomes.
“Given their important pedagogical benefits, it may be time for [academic]
departments to take a serious look at student agencies as an integral part of their
curricula,” (Bush, 2009, p.36).