Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
12-2012
Primary Advisor
Dan Eller
Abstract/Summary
In today’s world, health organizations are all about losing weight and getting into shape. While this is important to maintain one’s health, it is not the only factor in a healthy lifestyle. Lou F. saw this great discrepancy in the wellness field, and decided that what was needed was an organization dedicated to mental health as well as physical health, encompassing fitness training, nutrition, and counseling for the everyday individual as well as the corporate world. With this idea in mind, Lou set out to create this type of organization. This paper addresses the importance of creating a strong brand in order to have a successful wellness organization, how that brand is created, and social media can be utilized to maintain that brand.
URL: https://digitalcommons.calpoly.edu/joursp/50